Nike Archives - Jeremy C. Processing

Director – Ben Affleck – 2023 – US – Cert. 15 – 112m

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In 1984, a Nike executive lifts the company out of its financial rut by building a line of running shoes around an unknown basketball player named Michael Jordan – out in UK cinemas on Wednesday, April 5th

A curious combination of sports movie and corporate drama, this retells the story of how, in 1984, the failing Nike corporation managed to successfully reinvent itself by signing a sponsorship deal with the then-unknown basketball player Michael Jordan and building a product line of running shoes around him. Jordan would go on to become a huge cultural icon in the US and Nike a hugely profitable multinational, due in no small part to its Air Jordan running shoes, which the player endorsed.

This is a Warner Bros. movie and that Studio already has a long-standing connection with Michael Jordan through Space Jam (Joe Pytka, 1996), the live action / animation composite feature that combined basketball with Looney Tunes characters and spawned a sequel in 2021. Air isn’t a Michael Jordan film as such: as a character, he barely appears, but there’s a sense that he’s at the centre of the events portrayed as everything here revolves around him.… Read the rest

Claydream

Director – Marq Evans – 2021 – US – 96m

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The rise and fall of stop-frame Claymation pioneer Will Vinton and the Portland, Oregon animation studio that bore his name – out on digital from Monday, November 21st

Will Vinton, founder of Will Vinton Studios and the man who made Claymation a US household name, is in the middle of legal proceedings between himself and Phil Knight, founder of multimillion shoe company Nike. How could these two very different individuals have come into contact with one another? Well, they had a number of things in common. Both were residents of Portland, Oregon who had built up businesses there based on a successful brand name.

In the sixties, while studying architecture at Berkeley, Vinton discovered Gaudi’s organic sculptured shapes which were to influence his animation work. Borrowing his dad’s 16mm camera, he started shooting anything and everything going on around campus. At an experimental film community he set up tabletop clay animation sessions, which would often turn out pornographic footage. He became fascinated by the magical process which imbued this material with life.

Closed Mondays

He built a studio in his house where in collaboration with artist and sculptor Bob Gardiner he made the short film Closed Mondays (1974) as an excuse to show off the techniques developed by the pair.… Read the rest